Digital-First. Consumer-Focused.
A new normal marketing agency.​

Account planning always begins with a clear problem that needs a solution. Research is typically the next step but this is usually where the differences begin to appear. The type of research data and how much is required are just a couple of factors considered. In our case, we start with a proprietary workshop called Lab360°™. Here we take our client’s stakeholders through a collaborative session to uncover the true DNA of the brand and more insight to help support our efforts in arriving at a solution we can implement.

We believe that successful brands are those that exhibit genuine human characteristics when communicating with their intended audience. It’s important that they are honest, relevant, and compelling among other qualities. Through a mix of brand strategies, we help bridge the gap between people and the brands that wish to reach them.

While many consider themselves partners to their clients, in reality, they are well-polished order takers. We act as consultants to our clients. We’re able to do so because, in addition to being communications professionals, we are entrepreneurs with many of us who have run or managed multiple businesses over the years. TWA prepares its clients internally for external factors.

For years we’ve known the importance of compelling and relevant content. Marketers play a key role in providing content that is educational, inspirational, and entertaining. We believe that content and social media marketing must be strongly aligned to successfully engage intended audiences and ultimately support the efforts of an integrated, inbound marketing program.

Ecommerce is growing rapidly as more time-strapped and cost-conscious consumers are enticed by the convenience of finding, comparing and purchasing products online easily and quickly.

Over the next five years, revenue is estimated to increase at an annualized rate of 5.7%, reaching $788.0 billion in 2025. The average industry profit margin, measured as earnings before interest and taxes, has increased over the past five years from 4.3% of revenue in 2015 to an estimated 6.5% in 2020.

As a result of the COVID-19 pandemic, ecommerce has provided consumers with an outlet for socially distanced shopping. And most of the research supports the prediction that the pandemic will create permanent shifts in consumer behaviors, as people who tried online shopping for the first time out of necessity continue due to the convenience.

This is a great time for online stores to thrive. For those interested in creating an online store, web platforms such as Shopify and WooCommerce, make it very easy for someone to turn their idea into reality.

Thanks in part to the onset of digital marketing, the lines between experiential and engagement marketing have been greatly blurred. Once predicated on live face-to-face activation, experiential marketing has broadened its discipline to include various forms of strategies that provide a rewarding and impactful experience to the audience or user. This ties seamlessly into engagement marketing which focuses on activating the brand such that the audience willingly involves themselves in the dialogue and is so energized by it that they share the experience with others through advocacy. We leverage that engagement level and provide audiences the tools necessary to ultimately create brand movements.

In this era of unlimited access to information, successful businesses and brands are those that take the time to produce insightful content that is well optimized for search engines. They invest in nurturing that lead until he/she becomes a prospect and eventually converted into the desired action such as a sale. Inbound Marketing integrates a mix of strategies that are focused on the same goals and objectives.

We utilize a variety of tools and a methodology called The Wagner Conversion Matrix to optimize the performance of paid search ads, landing pages, and overall website design elements so that the highest possible percentage of visitors convert or complete the desired action. Those actions may include purchasing a product, clicking ‘add to cart’, signing up for a service, filling out a form, or clicking on a link.

Conversion rate optimization (CRO) is an important part of an integrated advertising and marketing plan because it allows you to lower customer acquisition costs by better identifying the quality leads already visiting the website and persuading them to convert. By implementing an ongoing CRO program that increases conversion rates, you can expect to see revenue increases per visitor, acquire more customers, and grow your business.