Digital-First. Consumer-Focused.
A new normal marketing agency.​

We're matchmakers.

We pair the right consumers
with the right brands.

The Wagner Agency is a digital-first and consumer-focused advertising agency, marketing agency, and business consulting firm that helps businesses attain and even surpass their goals and objectives.

A few of the brands that have benefited
from our partnership.

Barnies 315x113
HotelDuval 2

We help the world's most respected brands generate exponential growth.

We firmly believe that you build strong businesses and brands from the inside out.

Our clients include us in their internal discussions on new products and services. They also confide in us and often seek counsel on business decisions.

This level of openness allows us to work with them holistically and identify any internal barriers that may hinder their ability to succeed.

Your marketing secret weapon is right inside your business.

Every touchpoint and experience must be consistent and seamlessly connected with one another. That’s why we help our clients address operational bottlenecks and provide training to their business teams on how to communicate their brand message and story with consistency, relevancy, and passion.

With full buy-in from these teams, they learn to become brand ambassadors and gain the tools necessary to evangelize the “why” of their brand.

Measure. Analyze.
Implement. Repeat.

We track our work all the way down to the end of the funnel and back – from marketing to sales. Our measure of success isn’t limited by what our analytics tell us. Our metrics include data shared by our clients because goals, objectives, and key performance indicators (KPIs) have not been achieved until they impact our clients’ bottom line.

We've been honored with several awards, years of recognition, and valuable certifications.

In partnership with our clients, we are very proud to have produced and implemented some of the most creative, innovative, and strategic work.

  • 11 ADDY Awards / American Advertising Awards
  • 13 HubSpot Academy certifications
  • Inbound and Marketing Automation Certified Agency Partner
  • Facebook Marketing Agency Partner
  • Google Ads Certified
  • Google Analytics Certified
  • Microsoft Advertising Agency Partner
  • Deque Certified Agency (Digital ADA and WCAG Compliance)
  • Certified by the Institute of Advertising Ethics from the American Advertising Federation
  • Member of the American Advertising Federation-Orlando
  • Wágner dos Santos is a trustee of the American Advertising Federation-Orlando

Every challenge is unique.
Every solution must be as well.

Account planning always begins with a clear problem that needs a solution. Research is typically the next step but this is usually where the differences begin to appear. The type of research data and how much is required are just a couple of factors considered. In our case, we start with a proprietary workshop called Lab360°™. Here we take our client’s stakeholders through a collaborative session to uncover the true DNA of the brand and more insight to help support our efforts in arriving at a solution we can implement.

We believe that successful brands are those that exhibit genuine human characteristics when communicating with their intended audience. It’s important that they are honest, relevant, and compelling among other qualities. Through a mix of brand strategies, we help bridge the gap between people and the brands that wish to reach them.

While many consider themselves partners to their clients, in reality, they are well-polished order takers. We act as consultants to our clients. We’re able to do so because, in addition to being communications professionals, we are entrepreneurs with many of us who have run or managed multiple businesses over the years. TWA prepares its clients internally for external factors.

For years we’ve known the importance of compelling and relevant content. Marketers play a key role in providing content that is educational, inspirational, and entertaining. We believe that content and social media marketing must be strongly aligned to successfully engage intended audiences and ultimately support the efforts of an integrated, inbound marketing program.

Ecommerce is growing rapidly as more time-strapped and cost-conscious consumers are enticed by the convenience of finding, comparing and purchasing products online easily and quickly.

Over the next five years, revenue is estimated to increase at an annualized rate of 5.7%, reaching $788.0 billion in 2025. The average industry profit margin, measured as earnings before interest and taxes, has increased over the past five years from 4.3% of revenue in 2015 to an estimated 6.5% in 2020.

As a result of the COVID-19 pandemic, ecommerce has provided consumers with an outlet for socially distanced shopping. And most of the research supports the prediction that the pandemic will create permanent shifts in consumer behaviors, as people who tried online shopping for the first time out of necessity continue due to the convenience.

This is a great time for online stores to thrive. For those interested in creating an online store, web platforms such as Shopify and WooCommerce, make it very easy for someone to turn their idea into reality.

Thanks in part to the onset of digital marketing, the lines between experiential and engagement marketing have been greatly blurred. Once predicated on live face-to-face activation, experiential marketing has broadened its discipline to include various forms of strategies that provide a rewarding and impactful experience to the audience or user. This ties seamlessly into engagement marketing which focuses on activating the brand such that the audience willingly involves themselves in the dialogue and is so energized by it that they share the experience with others through advocacy. We leverage that engagement level and provide audiences the tools necessary to ultimately create brand movements.

In this era of unlimited access to information, successful businesses and brands are those that take the time to produce insightful content that is well optimized for search engines. They invest in nurturing that lead until he/she becomes a prospect and eventually converted into the desired action such as a sale. Inbound Marketing integrates a mix of strategies that are focused on the same goals and objectives.

We utilize a variety of tools and a methodology called The Wagner Conversion Matrix to optimize the performance of paid search ads, landing pages, and overall website design elements so that the highest possible percentage of visitors convert or complete the desired action. Those actions may include purchasing a product, clicking ‘add to cart’, signing up for a service, filling out a form, or clicking on a link.

Conversion rate optimization (CRO) is an important part of an integrated advertising and marketing plan because it allows you to lower customer acquisition costs by better identifying the quality leads already visiting the website and persuading them to convert. By implementing an ongoing CRO program that increases conversion rates, you can expect to see revenue increases per visitor, acquire more customers, and grow your business.

Good online reputation management is not only about reacting well to what people say about you, your brand, or your products and services, but also about whether to react at all and, if so, when. Sometimes a reaction is not necessary, and sometimes a reaction that is too late can cost you millions.

The purpose of online reputation management is to create balance, counteract misleading trends, and allow you to put your best foot forward. Our strategy is a mix of pushing down the bad, pulling up the good, and building up your brand’s positive equity.

TWA employs a host of media research methods and tools in order to properly identify the intended audience our clients wish to reach. Combined with our segmentation tools and marketplace intelligence, we are able to achieve optimal program effectiveness.

We embrace the philosophy that public relations when properly practiced, helps organizations communicate truthfully and effectively to their customers, employees, donors, regulators, or other audiences essential for organizational success. Through careful research, we select the best channels to reach those target audiences including traditional news media, digital media – both social and online – public events, and others. Our long-standing relationships and in-depth understanding of the news media’s structure and processes ensures our clients’ stories compete well for meaningful coverage.

We help client organizations evolve beyond perfunctory key messages and phrases to develop and share stories that resonate and build informed opinions with target audiences. Ultimately, our team guides our clients in the management of public perception and the development of relationships they can leverage to influence decision making and support sales efforts.

We invest in responsible methods to attain data from verifiable and legitimate sources and aggregate them into custom dashboards for our clients. We identify trends, social and cultural changes, and human behavioral shifts, allowing us to draw valuable insight that gives our clients competitive advantages.

Our social media strategy blends both social media advertising with natural and genuine dialogue between the brands we work with and their audience.

Wgnr. is our creative content production studio, that creates and produces ongoing and real-time content for usage in a variety of digital and non-digital platforms.

Our production studio innovates and implements memorable stories that entertain, educate, and inspire while delivering them at speeds that mirror the fast-changing pace of the Internet and social media. What is being talked about and shared right now is old news within a few minutes. It’s important for brands to be nimble and get ahead of trends or establish their own.

The work we produce is of the highest commercial broadcast and photographic quality for everything from mass media advertising to social media content. This also includes custom in-house music creation and sonic branding/mnemonic.

Our content production studio team are also pioneers in live video streaming and have the resources to push a story live from ideation within an hour or even minutes. We’ve been honored with several awards and recognition.

Yes, we develop websites, applications, databases, and a host of other items that are powered by the Internet. However, it’s innovation where the unexpected takes form.

As futurists, we are certain that digital technology will become even more crucial and commonplace. Our team is composed of some of the most experienced technologists, futurists, and digital architects who deliver innovations to our clients on a daily basis.

Our team of certified and experienced search marketing specialists utilize both paid and unpaid efforts to gain traffic and visibility from search engines such as Google and Bing.

From our brains to yours.

We believe that knowledge is meant to be shared.

You’re welcome to explore our insight into various industry categories,
advertising and marketing strategies, and new consumer trends.

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Interested in learning more about us?

Let's discuss your current goals and objectives then we can discover how to best support your needs.