We see account planning or strategic account planning as the process of solving a challenge or a problem with the use of research-driven insight and the guidance of performance metrics. Planning is vital to every piece of work we deliver. In fact, we did away with the traditional agency model of account management or account service and replaced them with account planners. Every person who oversees a client account is a skilled and experienced planner. After all, our clients are in need of problem solvers more than someone to simply manage their account at the agency.