Digital-First. Consumer-Focused.

A new normal marketing agency.

Who we are is our why.

The Wagner Agency is a digital-first and consumer-focused advertising agency, marketing agency, and business consulting firm that partners with some of the most respected brands and businesses to generate exponential growth.

We’re built on a strong foundation of integrity and honesty. Uncompromising adherence to strong moral and ethical principles and values gives us the confidence to tell clients what they need to hear when it may not always be what they want to hear.

If you’re interested in our “origin story,” click the button below.

OUR STORY

We're matchmakers.

We pair the right consumers
with the right brands.

By using methodologies influenced by social marketing and marketing activation, we can connect consumers to what they need and want versus pushing on to consumers what they neither need nor want. We begin by attracting the right consumer at the right moment in the decision-making process and place their needs first while also changing their purchasing behavior for their benefit.

This process not only leads those consumers directly to our clients but also establishes a long-term emotional connection between them and the brand.

Restaurant Concept Branding and Identity.

Making Strides Against Breast Cancer Snapchat Campaign.

National Tech Company Rebrand.

Seasonal Hotel Marketing Campaign.

National CPG Trial and Awareness Campaign.

Luxury Real Estate Marketing Campaign.

National Retailer/Wholesaler Rebrand.

Laptop Product Launch Campaign.

Measure. Analyze.
Implement. Repeat.

Everything we do is monitored, measured, and tracked. We begin by closely following the entire customer journey and conversion stages down to the first sale being closed or objectives achieved. Then we begin a post-conversion program that includes relationship building, loyalty rewards, repeat conversion planning, and turning customers into brand ambassadors to spread their positive experiences through word-of-mouth.

Our measure of success includes data shared by our clients that demonstrate the impact our work had on their bottom line.

We've been honored with several awards, years of recognition, and valuable certifications.

Our award-winning work is the result of numerous factors, not the least of which is our ability to leverage our decades of advertising and marketing experience combined with our deep understanding of several different industries.

11 ADDY Awards / American Advertising Awards
Facebook Marketing Agency Partner
Google Ads Certified
Google Analytics Certified
Microsoft Advertising Agency Partner
Deque Certified Agency (Digital ADA and WCAG Compliance)

We work from the inside out.

Every touchpoint and experience must be consistent and seamlessly connected with one another. That’s why we help our clients address operational bottlenecks and provide training to their business teams on how to communicate their brand message and story with consistency, relevancy, and passion.

With full buy-in from these teams, they learn to become brand ambassadors and gain the tools necessary to evangelize the “why” of their brand.

Every challenge is unique.

So are the solutions.

Account Planning and Strategy

Account planning always begins with a clear problem that needs a solution. Research is typically the next step but this is usually where the differences begin to appear. The type of research data and how much is required are just a couple of factors considered. In our case, we start with a proprietary workshop called Lab360°™. Here we take our client’s stakeholders through a collaborative session to uncover the true DNA of the brand and more insight to help support our efforts in arriving at a solution we can implement.

Branding

We believe that successful brands are those that exhibit genuine human characteristics when communicating with their intended audience. It’s important that they are honest, relevant, and compelling among other qualities. Through a mix of brand strategies, we help bridge the gap between people and the brands that wish to reach them.

Consulting

While many consider themselves partners to their clients, in reality, they are well-polished order takers. We act as consultants to our clients. We’re able to do so because, in addition to being communications professionals, we are entrepreneurs with many of us who have run or managed multiple businesses over the years. TWA prepares its clients internally for external factors.

Consumer Profiling / Buyer Personas

The first rule of marketing is “know your audience.” At the core of our agency's philosophy is acquiring as much intelligence as possible on the audience our clients which to attract prior to any work begins.

You may hear consumer profiles referred to as audience profiles and both are correct and the same. Those profiles are fictitious characters we model after a member of the target audience. However, buyer personas are fictional representations of buyers.

From various research data resources, we draw key insight from qualitative and quantitative data combined with intelligence on human behavior, social anthropology, psychology, and neuroanalytics. That insight is organized and turned into characterizations of the audience and buyer that lead our strategy.

Content Marketing

For years we’ve known the importance of compelling and relevant content. Marketers play a key role in providing content that is educational, inspirational, and entertaining. We believe that content and social media marketing must be strongly aligned to successfully engage intended audiences and ultimately support the efforts of an integrated, inbound marketing program.

Conversion Rate Optimization

We utilize a variety of tools and a methodology called The Wagner Conversion Matrix to optimize the performance of paid search ads, landing pages, and overall website design elements so that the highest possible percentage of visitors convert or complete the desired action. Those actions may include purchasing a product, clicking ‘add to cart’, signing up for a service, filling out a form, or clicking on a link.

Conversion rate optimization (CRO) is an important part of an integrated advertising and marketing plan because it allows you to lower customer acquisition costs by better identifying the quality leads already visiting the website and persuading them to convert. By implementing an ongoing CRO program that increases conversion rates, you can expect to see revenue increases per visitor, acquire more customers, and grow your business.

Creative and Design

Our talented and experienced creative services and innovations team is multifaceted and works from a 360° canvas. We design, write, create, produce, and innovate for our clients. Graphic design, copywriting. illustration, packaging, product design and development, virtual reality, augmented reality, web, and apps are just some of the paintbrushes we use in the work we produce.

Ecommerce Marketing

Ecommerce is growing rapidly as more time-strapped and cost-conscious consumers are enticed by the convenience of finding, comparing and purchasing products online easily and quickly.

Over the next five years, revenue is estimated to increase at an annualized rate of 5.7%, reaching $788.0 billion in 2025. The average industry profit margin, measured as earnings before interest and taxes, has increased over the past five years from 4.3% of revenue in 2015 to an estimated 6.5% in 2020.

As a result of the COVID-19 pandemic, ecommerce has provided consumers with an outlet for socially distanced shopping. And most of the research supports the prediction that the pandemic will create permanent shifts in consumer behaviors, as people who tried online shopping for the first time out of necessity continue due to the convenience.

This is a great time for online stores to thrive. For those interested in creating an online store, web platforms such as Shopify and WooCommerce, make it very easy for someone to turn their idea into reality.

Engagement Marketing

Thanks in part to the onset of digital marketing, the lines between experiential and engagement marketing have been greatly blurred. Once predicated on live face-to-face activation, experiential marketing has broadened its discipline to include various forms of strategies that provide a rewarding and impactful experience to the audience or user. This ties seamlessly into engagement marketing which focuses on activating the brand such that the audience willingly involves themselves in the dialogue and is so energized by it that they share the experience with others through advocacy. We leverage that engagement level and provide audiences the tools necessary to ultimately create brand movements.

Inbound Marketing

In this era of unlimited access to information, successful businesses and brands are those that take the time to produce insightful content that is well optimized for search engines. They invest in nurturing that lead until he/she becomes a prospect and eventually converted into the desired action such as a sale. Inbound Marketing integrates a mix of strategies that are focused on the same goals and objectives.

We are a HubSpot Certified Partner and for WordPress sites, we have a proprietary solution we highly recommend.

Media Planning and Buying

TWA employs a host of media research methods and tools in order to properly identify the intended audience our clients wish to reach. Combined with our segmentation tools and marketplace intelligence, we are able to achieve optimal program effectiveness.

Online Reputation Management

Good online reputation management is not only about reacting well to what people say about you, your brand, or your products and services, but also about whether to react at all and, if so, when. Sometimes a reaction is not necessary, and sometimes a reaction that is too late can cost you millions.

The purpose of online reputation management is to create balance, counteract misleading trends, and allow you to put your best foot forward. Our process starts with creating a strong and durable online reputation that resists attacks, negative portrayals, and misleading information. We ensure that people find quality and truthful information about the businesses and brands they are interested in at the top of their search results. If necessary, we push negative content or misleading search results down to pages where virtually no one will ever see them.

Public Relations

We embrace the philosophy that public relations when properly practiced, helps organizations communicate truthfully and effectively to their customers, employees, donors, regulators, or other audiences essential for organizational success. Through careful research, we select the best channels to reach those target audiences including traditional news media, digital media – both social and online – public events, and others. Our long-standing relationships and in-depth understanding of the news media’s structure and processes ensures our clients’ stories compete well for meaningful coverage.

We help client organizations evolve beyond perfunctory key messages and phrases to develop and share stories that resonate and build informed opinions with target audiences. Ultimately, our team guides our clients in the management of public perception and the development of relationships they can leverage to influence decision making and support sales efforts.

Recruitment Marketing

We're in a candidate-driven job market which means that that employers have to work harder to find and attract qualified and high-quality candidates. The old ways of recruitment are no longer as successful as they once were but the good news is that a well-executed recruitment marketing program can generate great ROI for the employer.

Recruitment marketing is a valuable tool to fill the candidate gap before recruitment and hiring. A successful recruitment marketing campaign lowers your recruitment costs and time-to-hire because it attracts more qualified and engaged candidates for your open positions. Our methodology takes a holistic view of operationalizing the entire candidate journey in the same way we would approach a customer journey. A key difference between basic recruiting efforts and recruitment marketing is that recruiting attracts talent to the jobs that are posted and available whereas the former attracts talent to the employer.

Search Marketing

Our team of certified and experienced search marketing specialists utilize both paid and unpaid efforts to gain traffic and visibility from search engines such as Google and Bing.

Social Media Marketing

Our social media strategy blends both social media advertising with natural and genuine dialogue between the brands we work with and their audience.

Web Development

Yes, we develop websites, applications, databases, and a host of other items that are powered by the Internet. However, it’s innovation where the unexpected takes form.

As futurists, we are certain that digital technology will become even more crucial and commonplace. Our team is composed of some of the most experienced technologists, futurists, and digital architects who deliver innovations to our clients on a daily basis.

Website Accessibility / ADA Compliance

Failing to make sure your website or mobile app is accessible to people with disabilities puts your organization at risk for legal action – you may even be facing deadlines for compliance with the Americans with Disabilities Act (ADA), Section 508, the Air Carrier Access Act, or some other regulation that refers to the Web Content Accessibility Guidelines (WCAG).

Optimizing your website so that it is compliant and accessible is not such a daunting task and we are here to help you.

wgnr. - Multimedia Content Production Studio

Wgnr. is our creative content production studio, that creates and produces ongoing and real-time content for usage in a variety of digital and non-digital platforms.

Our production studio innovates and implements memorable stories that entertain, educate, and inspire while delivering them at speeds that mirror the fast-changing pace of the Internet and social media. What is being talked about and shared right now is old news within a few minutes. It’s important for brands to be nimble and get ahead of trends or establish their own.

The work we produce is of the highest commercial broadcast and photographic quality for everything from mass media advertising to social media content. This also includes custom in-house music creation and sonic branding/mnemonic.

Our content production studio team are also pioneers in live video streaming and have the resources to push a story live from ideation within an hour or even minutes. We’ve been honored with several awards and recognition.

TWACare - WordPress Website Management

This is our WordPress website maintenance and management service. We first install our TWACare plugin to your site so that we can remotely manage your entire website and CMS.

With TWACare, your website benefits from a whole host of tools already built into our hub.