Build Believers. Be Believable.

When consumers win, brands win.

Consumers buy when they believe. So if you’re a brand, be believable. And if you’re championing a brand, build believers.
Wágner posing as a boxer holding a sign that says

Why We Exist

Before considering the formation of The Wagner Agency, we took into consideration that there are nearly fourteen thousand advertising agencies throughout the United States.

Can you imagine?
Who needs that many advertising agencies?

Most of them seem to overpromise and underdeliver or are filled with “yes” types and “order-takers” ready to do whatever they believe will please their clients. Other agencies do the “bait and switch.” The big players come to the pitch to impress you and once they are awarded the business, a bunch of recent college graduates with no-real world experience end up working on your account with little to no support.

The notion of adding one more of those to the industry was not inspiring. When working with startups still formulating their ideas, we always advise them to build companies that solve important problems for which a great solution is not yet available and help make the world a better place at the same time. So, we took our own advice and carefully observed what was missing in the industry and causing clients to distrust agencies followed by tearing up the old ad agency playbook.

A few of the brands we've impacted.

We stand out among the crowd.

Our planners invest in consumer insight, trend analysis, neuromarketing, social anthropology, and human behavior analyses on an ongoing basis. We’re prepared with the insight our clients need before they even have to ask.

We’re futurists but also grounded by the reality and significance of what happens tomorrow and if it has relevance to our clients’ goals and objectives.

Our measure of success isn’t limited by what our analytics tell us. Our metrics include data shared by our clients because goals, objectives, and key performance indicators (KPIs) have not been achieved until they impact our clients’ bottom line.

We also provide business consulting to our clients because you are not a client’s partner until you roll up your sleeves and support them from the inside out.

Are we creative and innovative? Unequivocally.

Do we have experience planning, purchasing, and managing all types of media? Absolutely.

What makes our agency stand out is its dedication to “getting it right” every time. A great building requires a strong foundation. That’s why considerable time and planning go into the start of everything we do.

Wágner, Gary, and Mark at an Orlando Magic game
Team putting up posted notes on glass

For an agency to become a client's partner, it takes more than just saying it.

It’s not enough for an agency to provide analytics and results solely from their dashboards and call it a day. Real conversions occur when a lead demonstrates closing potential, and they ultimately grow into a loyal customer. That’s why we work closely with our clients’ internal stakeholders to review their sales, CRM data, and make well-researched recommendations to improve their business. Those recommendations may include correcting operational bottlenecks, hiring issues, and limitations on products and services. We also provide training to our client’s team because they must fully understand how to describe the brand with consistency and feel passionate about their role within the company.

Our Leadership Team

Wágner dos Santos at The Wagner Agency

Wágner dos Santos

CEO / Chief Strategy Officer

Ashley Tice at The Wagner Agency

Ashley Tice

Director of Project Management

Mark Robertson at The Wagner Agency

Mark Robertson

SVP, Executive Creative Director

Neha Bais at The Wagner Agency

Neha Bais

Solution Architect

Joel Staley at The Wagner Agency

Joel Staley

SVP, Communications

Rai Cornell at The Wagner Agency

Rai Cornell

Director of Content Marketing

Shobhana Ratnani at The Wagner Agency

Shobhana Ratnani

Managing Director, TWA India / Director of Digital Marketing

Gary LaPage at The Wagner Agency

Gary LaPage

SVP, Media Planning

Mark Sunderland at The Wagner Agency

Mark Sunderland

Creative Director

Allison Duncan at The Wagner Agency

Allison Duncan

Director of Finance

Ashik Jibon at The Wagner Agency

Ashik Jibon

Director of Search Marketing

Lynnette Leathers at The Wagner Agency

Lynnette Leathers

Marketing Research Partner (Mindspot)

Kunal Yangal at The Wagner Agency

Kunal Yangal


Giles Partington at The Wagner Agency

Giles Partington

Director of Web Development and Innovations

Taher Ali at The Wagner Agency

Taher Ali

Inbound Marketing Analyst

Let's talk.