We utilize various proprietary methods and human science to efficiently connect with your desired audience.
We listen. We observe. We connect.
By closely examining human behavior, interests, consumer trends, and cultural changes, and economic shifts under a microscope, we uncover valuable insight that guides our strategic approach so that we communicate with the intended audience at the right time, exact geo-location, sentiment, culture, and language, with relevancy.
The better we understand the target audience, the more efficient and effective all advertising and marketing initiatives will be. Especially now when budgets are tight and being closely monitored, our process ensures that every dollar spent is being used to deliver communications directly to the intended audience at the right time, right place, right frequency.
Philosophies and Methodologies
Our marketing and advertising solutions are driven by our proprietary methodologies and guided by key insight. Idea Lab, our internal “think tank,” is open to every member of our team and conducted on a regular basis in a live brainstorming environment. Due to the pandemic, this has been conducted through Zoom. During these sessions, we develop new and innovative techniques to solve client challenges, some of which turn methodologies that we add to our marketing arsenal.
We firmly believe that you build strong businesses and brands, from the inside out which is why we also provide business consulting to all of our clients. Every touchpoint and experience must be consistent and seamlessly connected with one another. We achieve this by training business teams on how to communicate their brand message and story with relevancy and passion. With full buy-in from these teams, they learn to become brand ambassadors and gain the tools necessary to evangelize the “why” of their brand.
Together with our clients’ internal stakeholders, we review their sales, CRM data, and make well-researched recommendations to improve their businesses. Correcting operational bottlenecks, hiring issues, and identifying limitations on products and services, are just some of the issues we address in conjunction with our proprietary workshop, Lab360°™.
Just some of the methodologies we use.
Our different approaches are aimed at bridging the gap between brands and their desired audience.
We believe in media neutrality
Being media neutral means that an idea is independent of the media in which it gets placed. When we are met with your challenges to solve, all of our agency resources are considered without bias. We will evaluate everything from engagement marketing to digital media and terrestrial media to over-the-top (OTT) and streaming audio advertising
The Consumer Experience Model™
The emotional experience between a consumer and a brand makes a huge positive and memorable impact. Consumers seek to identify themselves with brands and their ability to do so is a significant part of the overall consumer experience.
Social Activation Marketing™
In our work, we seek to change people’s behavior for the benefit of the consumer, or of society as a whole, as opposed to the marketer. Through brand activation, our clients are able to build longer-term emotional connections between them and their customers.
The Wagner Conversion Matrix™
Imagine running a retail store and while you have many shoppers inside, no one is purchasing anything. You've done a great job in attracting them to your store but you are failing at bringing them to the register. That's where conversion marketing and conversion optimization comes into play.
We provide our clients with deep insights into the “why” of consumer decision-making. Our multi-sensory testing platform and mixed methods research approach analyzes what people do, see, and feel while interacting with marketing assets.
A necessary component in fully understanding the essence of your brand, organization, and obstacles in the way of your success, Lab360° takes you through a collaborative and strategic development exercise and idea generation. Together with our clients, we uncover an honest assessment of your organizational challenges and untapped opportunities.
Would you like to learn more about our solutions?
The Wagner Agency 37 North Orange Avenue, Suite 222 Orlando, Florida 32801 407 541 0523/ #TheWagnerAgency