It's no secret the COVID-19 pandemic has created many challenges in our world.
Running and managing your a small business is difficult and not for everyone. These days, it has become even harder as the world adapts to the face of a global pandemic and "the new normal."…
Marketing strategies change every day. Trying to keep up with the latest trends and your existing strategies manually can take its toll. Your employees will likely start making mistakes or struggle to meet deadlines. As a…
Promoting a hotel and generating more bookings can be difficult in today’s crowded hospitality space. A great way to make your property stand out is through using videos.
Social media is one of the first places people go to when researching their next trip. Consumers use it to find travel inspiration, attractions, restaurants, resorts, and even hotels.
Increasingly, people are finding that they can use voice search to multitask. It’s faster and easier than text-based search. And, voice search quality is improving. In 2013, the apps would deliver a correct response just…
Rental income from investment properties is high on the list of passive income streams. No question. There may be a disconnect, however, between the vision and the reality of managing investment properties. People have the…
Managing a restaurant is a busy and complex job making it difficult to find time to manage your social media marketing. However, connecting to a social audience is paramount to the success of restaurants and…
How you communicate with your customers if very important. The chances are you're using a variety of channels including email, social media, your website, online ads, and even the signage you display in store. omnichannel…
Marketers are generally tasked with having to assimilate data, create promotions, manage social media marketing, master analytics, and accomplish it all in a timely manner. But even the most prolific marketing departments can’t do it…
When you run a restaurant or hospitality business, it can feel like you’re being asked to do something new every week. Add delivery options. Get on this new social network. Well, in today’s post, we’re…
We’re living and working in a digitally-immersed world. No question. Digital control sales, marketing, support and every other customer engagement. Digital is a business imperative and customers have become acclimated to engaging in that way.…
Restaurant owners in 2019 face an increasingly competitive market. Many of them are turning to technology or diversifying their business. As the old saying goes, “necessity is the mother of invention” - and restaurateurs are…
Over the last decade, the restaurant and hospitality industry has been transformed by online delivery services. In 2019, restaurant-to-consumer food delivery has brought in revenue over $50,000 million, with an annual growth rate of almost…
Modern society is full of disruptions. Now more than ever, a growing number of entrepreneurs who started in the garage find themselves suddenly turning into prominent business purveyors.
Are you looking to build your brand, but unsure of how to approach it during these crazy times? The pandemic has sent every company back to the drawing board, wondering how they can establish a…
Are you looking for ways to encourage your customers to come to you rather than bombarding them with promotional content? If so, it's time to start utilizing some inbound marketing strategies.
Creating a digital marketing campaign in 2020 is intense. technology today has the world at our fingertips and information coming at us fast.
Covid-19 has been ravaging the global economy for months.
Call it post-recession anxiety or the result of a highly contentious landscape, but there isn't a major brand that doesn't undergo major testing, research, and analysis of its brands and products. It's quite understandable when you not…
Out of all the airlines I have ever flown with, JetBlue ranks as one of my favorites.
With the rapidly changing digital marketing landscape, everyone is doing their best to keep up with all the jargon and terminology being thrown at them. New terms are introduced almost as fast as old ones are removed.
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Republished from Orlando Business Journal on April 11, 2014 by Rachel Williams with some revisions. Here are 5 tips from Wágner dos Santos, senior director of marketing and strategic planning at Orlando-based BIGEYE, on promoting…
The original blog post was published on December 29, 2012
"Help me increase my Twitter engagement” is a cry for help that can excite many amateur social media consultants. In the wrong hands, this intention can lead to sketchy and expensive solutions, including creating bogus accounts…
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Since the start of modern advertising in the late 1800’s, the method of persuasion has been at the core of all commercially communicated messages.
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