Creating a digital marketing campaign in 2020 is intense. technology today has the world at our fingertips and information coming at us fast.
If you're a small business owner digital marketing can get overwhelming, especially if you're a one-man (or woman) team. There's a lot to keep track of between social media channels, blog content, business websites, newsletters, your sales funnel, keyword research, and so on.
Luckily, there are marketing apps out there designed to streamline your entire digital marketing campaign. To get you started, we've compiled a list of the top 10 essential apps that will cut down on the intensity and have you marketing like a pro.
The Importance of Marketing Apps
Running and managing a small business is no easy feat, especially when it comes to digital marketing. Digital marketing isn't just about being responsive to your audience anymore. It's about 24/7 visibility, active engagement with your audience, collecting customer data, and then some. It takes time and effort, and a team to make it work.
Experts agree that incorporating marketing apps in your strategy is critical to the success of your marketing campaign. Their reasoning is that marketing apps work on multiple levels: you get access to your customer base at all times, the buying process is simplified, sharing promotions and coupons is done in a matter of seconds, and you'll have the necessary customer data at your fingertips.
Plus, we live in a digital world where we're connected at all times. People rely on the internet to get their information, and if you're not putting out information, they won't see you. Now, let's take a look at the best marketing apps that can help streamline your small business:
MailChimp is one of the most popular - and efficient - apps for marketing. It's an email marketing service that you won't know how to live without once you begin using it. MailChimp allows you to write, send, and track all of your business emails. It has an entire library of templates and design tools that you can use to create and customize a variety of emails for your newsletters, sales, events, promotions, and so on.
MailChimp also allows you to send bulk emails, which most ISPs (internet service providers) do not. It provides an embedded unsubscribe link so you don't put potential customers off with accidental spam, and it allows you to create "target groups" so you can optimize your email campaign strategy.
You'll also be able to collect data, feedback, and stats on your "open rates, click-through rates, and customers' reasons for clicking the unsubscribe link.
Social media will, without a doubt, take up a large chunk of your digital marketing efforts. It's a necessary evil as your target audience will likely be hanging out on one or more social media channels each day. Switching between these channels will also make you want to rip your eyeballs out at times.
HootSuite is the app that will make the management of all those channels more bearable by bringing them all into one central platform. With HootSuite, you'll be able to write and schedule your posts ahead of time, publish them simultaneously (or separately), and respond to comments directly from the app's platform.
The marketing app also lets you track and measure your results to see how your social media campaign is going. Of course, the best part about this app is that it's FREE for up to three social media accounts and 30 posts at one time. If you opt for the payment plan, you can add more social media channels, schedule more posts, and add users to delegate tasks.
One of the biggest challenges in your digital marketing campaign will be your competition. Whatever it is that you're selling, chances are, the market is already filled to the brim and overflowing. Of course, you're not just competing with the other guy -you're competing with all the other shiny distractions that are holding your audience's attention.
Buffer is the app that will help you stand out from the crowd. The main function of Buffer is to schedule updates across your social media accounts. It allows you to better manage your social media presence by adding any posts or tweets you want to share or re-tweet to the app's queue. From there it'll send out your posts or tweets in order at your pre-selected chosen time.
Buffer also lets you create eye-catching images to add to your social advertisements, turning your brand into the sparkly distraction.
Quality, educational, and relevant content is the fundamental basis of your content marketing strategy. BuzzSumo is one of the best apps for businesses that don't want to strike out with their content. The app allows you to search for content that's already "generated a buzz." In other words, you can find content related to your industry that's already proven popular.
You can find tons of useful information using BuzzSumo. That includes the engagement statistics for each piece of content that you search. You'll be able to view the likes, comments, shares, and backlinks surrounding each piece on all social media and blog channels. Not only will BuzzSumo help you cut through the content learning curve, but it's also free.
High quality, professional images are a must for your marketing campaign. In the olden days of technology, if you wanted stunning images for your website or social media, you had to depend on expensive software like Photoshop. You most likely also had to hire someone that actually knew how to use it. Now you have Canva.
Canva is an incredible resource for image creation for social media, newsletters, infographics—you name it. The app comes with pre-built templates that allow you to drag certain elements into place to customize your images. It also offers integrated social sharing so you can share your images directly from the app without having to waste time transferring your images individually.
Canva offers three options: the simple image editor, the pro version, and the enterprise version. The simple image editor is free to get you started while the other versions start at $10 per monthly subscription. Best of all, you can edit photos right from you phone, tablet, or iPad!
If only you can get your internet feedback all in one place, so you can find out what people are saying about your company. Oh, wait, you can—with Mention. Mention is one of the essential marketing apps out there today as it's designed to monitor your social media channels, blog posts, news sites, etc.
Mention allows you to link all of your social media apps and other websites so that it can scan for feedback. You'll get up to date reports on what people are saying about your company, products, services, and anything else you might want to know. The app also has customizable features so you can sort your feedback and statistics by their relevancy as well as your competitor's.
More than 200,000 companies are using Mention to monitor their social media presence now, giving them the necessary advantage over their competitors. It also helps to increase your response time to feedback, whether you need to mend fences or thank a customer for their positive review.
By now you should know what an influencer is, what they do, and how they can help elevate your products and services. Of course, if you're new to the world of influencers, finding the right one can be a bit cumbersome. Luckily, there's an app for that too-it's called Rep.
Rep is a marketing app that serves as an influencer marketplace platform. Here you can connect and collaborate with influencers and other businesses to find the right representation for your company. The app has a set of tools you can use to source influencers by accessing their statistics (i.e., followers, success rates, etc.)
Businesses can also share their products on the platform so that influencers can apply to promote them. You can also send payment directly through the app, making life a whole lot easier for both parties. Rep offers a free version, a paid version, and a pay-per-click version to suit a variety of needs and budgets.
There's a lot of data and statistics to keep track of during a content marketing campaign. It's a time-consuming pain to have to log into separate accounts daily to track and gather the information you need. Plai is the solution to this issue.
Plai (pronounced like "play") is the new marketing app on the scene that will combine your analytics reports from Google Ads, Google Analytics, and even YouTube. The app has an intuitive interface that makes tracking your daily marketing results a seamless experience.
Additionally, Plai offers keyword research and trending content. You can take a peek into what's trending within your niche, which keywords are currently relevant, and take a look at the latest marketing strategies from your competitors. Analytics is a critical component to your marketing success, and Plai can bring all of that to one place, saving you time and energy.
No matter what industry you're in, the market is also changing and evolving. If you don't keep up with the times, you're doomed to go under. Of course, that kind of contextual industry research is also time-consuming as there is a multitude of channels and platforms to keep up with on a daily basis.
Flipboard is essentially a personalized magazine app that can help bring all of that industry research to the forefront, so you don't have to dig for it. Flipboard works by showing you the most recent stories and developments within your industry. All you have to do is "flip" through the curated stories by swiping up/down, left/right until you come across the most relevant topic in your industry.
Any digital marketing strategy is designed for the sole purpose of attracting potential customers into your sales funnel. From there the plan is to convert them into sales and generate revenue. Of course, you have to track all the information of each lead that travels through your sales funnel. That's where Salesforce comes in.
Salesforce is by far the number one CRM tool that businesses use to track their sales and lead information. The app allows you to monitor and track each individual customer journey from contact to sale. Each interaction is automatically recorded and displayed within the app. That includes data from emails, phone calls, and purchases, which creates a customer profile. Each customer profile is available to all your team members for maximum collaboration and efficiency.
Salesforce is the marketing app that will help improve your employee-customer relationships by helping your team create more a personalized communication approach.
Time to Get to Work
If you want to successfully run a digital marketing campaign in 2020, you're going to need the right marketing apps. You're also going to need to build trust among your potential customers. Without trust, you won't be able to build a solid reputation and grow as a company.
That's where we come in. Contact us today to find out how we can help you connect with your audience on a personal level and build customer loyalty for your brand.