Today, 7 in 10 Americans are using social media. These platforms have become staples in our internet-driven lives. Not only are people using social media to connect but it's how they get news, entertainment, and more.
However, it's becoming increasingly hard to capture the attention of your audience due to the mass amount of content. With over 7 million advertisers on Facebook alone, consumers can become overwhelmed with the amount of information shared daily.
How can you break away from the crowd and stand out with your social media content? Here are 9 tips for creating meaningful content so that you can grow your brand or business!
1. Target Your Audience
At the very foundation of your social media content plan, you should identify your target audience. This is the group that you want to receive your messages and become interested in your brand. The people in your target audience will have certain characteristics in common with one another.
Some of the things they may have in common are:
- Demographics: age, income, education, occupation, location, and/or gender
- Behaviors: hobbies, sports interests, lifestyles, and/or routines
- Interests: products, topics, activities, and/or media
It's important to target your brand's audience so that your content isn't too broad. Content that is too broad may have a difficult time catching the attention of anyone in particular.
2. Analyze Previous Performance
Each platform offers some sort of analytics on your profile and posts. It's one easy way to identify what works and what doesn't work. Compile your best-performing content pieces and take note of what they have in common.
Once you have figured out what works, try to recreate the same reaction, and build on it. Furthermore, tweak your strategy to avoid the mistakes you have made in the past.
You might even try going a step further and asking your followers or audience what they enjoy. There's no shame in asking if there is content that they would like to see. This is a great way to generate social media content ideas.
3. Do Your Research
Research goes deeper than looking at your target audience and content analytics. Likely, you have already identified who you are competing against. Paying attention to what the competition is doing can give you a competitive edge.
In addition, social media influencers are a new concept in the modern era. What kind of content is successful for them? Also, is there some way that you can use their help to grow your content or business?
Here are a few things to pay attention to when observing related advertisers, competitors, and influencers:
- Follower counts
- Content types
- Engagement on posts
- Gaps in the content they are posting
- Which platforms they are active on
- How often they post
4. Set Your Goals
A stellar content strategy takes into account goals and objectives. Think about what you are trying to get out of your content. Set a timeline for when you'd like to see results. Set up a meeting to review what you accomplished with everyone involved so that they can get a better understanding of what actions to take next.
An example of a goal would be to increase your website traffic or grow engagement. Whatever your goal may be, stay focused on achieving it while making your content interesting for the audience. A call-to-action (CTA) helps to get your audience involved in the action you wish them to take. Research what it means to write in the AIDA (attention, interest, desire, action) model and use it to your advantage.
5. Create a Schedule
Consistency is key when it comes to building your brand awareness. Audiences don't like to be overwhelmed with your content but they do want to see it. Coming up with a good posting schedule can help you manage how frequently you are posting and what types of content.
There are lots of tools out there that can help you publish content for set times across multiple platforms. The general rule for Facebook is to post twice daily. However, depending on your follower count and the type of content you are producing, that can change.
Regardless, it's important not to have long periods where you do not post. Keeping your brand at the forefront of your customer's mind is vital to creating brand awareness.
6. Focus on Quality
As a reflection of your business, your online content serves as the face of your brand. Publishing content that is high-quality and professional will propel you ahead of the rest. Social media may be very casual but that doesn't mean you don't have to put in the effort.
If you are posting photos or videos, make sure they aren't blurry and ensure look aesthetically pleasing. When your social media is a mess, customers might assume your business is too.
7. Be Engaging
We've mentioned the word engagement a few times. This is one of the most important aspects of social media. Liking, sharing, commenting, and interacting helps to boost your content and get in front of more people.
Understanding platform algorithms might seem tricky but keep in mind that engagement is always at the foundation. Creating content that people want to engage with is one thing. Another thing you can do to help your case is by engaging with your audience back. Don't forget that communication is a two-way street.
8. Trigger Emotions
You've seen the viral advertisements of the past and present. One thing they have in common is that they trigger some sort of emotion. When crafting your content think about what might work for you.
Tell a story, make a (tasteful) joke, pull on heartstrings, create motivation, or be relatable. These are all effective strategies in getting more attention to your posts and making them meaningful.
9. Enlist the Help of a Marketing Professional
Social media content marketing can be a complex process. If you aren't sure how to go about it, ask for help. There are marketing and advertising companies that can aid you in growing your business with successful content marketing.
This takes a lot of the work off of you but still lets you be in control of your brand and business. Plus, you'll get the most up to date strategies and innovative ideas.
Grow Your Brand With Stellar Social Media Content
Our everyday lives are incredibly saturated with information online. There is still an opportunity for you to reach your customers with amazing social media content. With these tips in mind, go on to develop the best strategy for you.
Still seem overwhelming or out of your realm? We've got you covered. Contact us today to get help from our innovative marketing professionals!