FULL BRANDING SERVICES
  BRAND MARKETING & DEVELOPMENT

 

Great brands are memorable and have winning personalities.

A brand includes a name, logo, slogan, and/or design schema associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions – some of which you can influence, and some that you cannot. Identifying what an organization is at its core; what it values and what distinguishes it from its competitors is a powerful process. It allows an entity to simply and effectively convey what it is and what it has to offer through words and images.

We believe that successful brands are those that exhibit genuine human characteristics when communicating with their intended audience. It’s important that they are honest, relevant, and compelling among other qualities. Through a mix of brand strategies, we help bridge the gap between people and the brands that wish to reach them.

 

 

10 Brand Development Strategies to Keep Your Brand Top-of-Mind

Did you know that small business startups only have a 50 percent chance of making it past five years? However, the success of your business isn't exactly a coin-toss. In truth, you have complete...

Form vs. Function: Does Your Work Environment Reflect Your Brand?

Marketing managers are by no stretch of the imagination interior decorators, but it bears mention that first impressions count with your customers and prospective customers. Do your decorating scheme...

Power Tips to Grow the Brand Equity of Your Business

If you have a brand, chances are you are part of the tidal wave of noise an average American tries to fight constantly. Research puts a number on this- a whopping 10,000 brand messages a day.