Account Planning
and Strategy.

Without research guided strategy, it's all just guess work.

By failing to prepare,
you are preparing to fail.

-Benjamin Franklin

What is account planning?

It's what makes our work, work.

In life, there are few things that can be accomplished with any level of success without a plan. We see account planning or strategic account planning as the process of solving a challenge or a problem with the use of research-driven insight and the guidance of performance metrics.

The job of our account planners is to put consumers at the center of the communications process and figure out what, when, and how the brand needs to communicate so that its intended audience will pay attention to the message and take action.

How we approach account planning.

If you search for account planning or strategic planning, there will likely be numerous links to varying methods used by agencies and brands. However, the desired outcome is most likely in sync with one another.

Account planning always begins with a clear problem that needs a solution. Research is typically the next step but this is usually where the differences begin to appear. The type of research data and how much is required are just a couple of factors considered. In our case, we start with a proprietary workshop called Lab360°™. Here we take our client’s stakeholders through a collaborative session to uncover the true DNA of the brand and more insight to help support our efforts in arriving at a solution we can implement.

The Consumer Experience Model™ is one of the proprietary methodologies we created and implement to better visualize exactly what the audience we want to communicate with is like. We uncover many layers until we’ve narrowed the audience down to a unique microsegment. Following this, we take all of the insight and begin putting the pieces together (as if it were a puzzle of sorts) of what later becomes the master strategy that becomes the foundation for all advertising and marketing we execute.

Virtual Business Consulting Subscription Plans

Three affordable monthly plans specifically created for small businesses.

 

  
 
Assist in the development of a marketing communications plan
Business and marketing plan audit and counsel
Google Analytics analysis and insight
Industry trend and competitor analysis and insight reports
Compliance checks and solutions
Crisis communications planning and online reputation management
Campaign concept and product development workshop
Presentation/Pitch Deck Training
Google Meet Meetings
Monthly analysis and recommendations report

Virtual Business Consulting

Plan 1

Or enter your payment details below

Customer Information

Billing Address

Checkout

Subtotal $350.00

Due today $350.00

Recurring amount $350.00 every 1 month

Plan 1

$350.00
Monthly
Assist in the development of a marketing communications plan
Business and marketing plan audit and counsel
Google Analytics analysis and insight
Industry trend and competitor analysis and insight reports
Compliance checks and solutions
Crisis communications planning and online reputation management
Campaign concept and product development workshop
Presentation/Pitch Deck Training
Google Meet Meetings : 1 per end of month (1 hour call)
Monthly analysis and recommendations report: 1 every 3 months

Virtual Business Consulting

Plan 2

Or enter your payment details below

Customer Information

Billing Address

Checkout

Subtotal $425.00

Due today $425.00

Recurring amount $425.00 every 1 month

Plan 2

$425.00
Monthly
Assist in the development of a marketing communications plan
Business and marketing plan audit and counsel
Google Analytics analysis and insight
Industry trend and competitor analysis and insight reports
Compliance checks and solutions
Crisis communications planning and online reputation management
Campaign concept and product development workshop
Presentation/Pitch Deck Training
Google Meet Meetings : 1 per end of month (1 hour call)
Monthly analysis and recommendations report: 1 every 3 months

Virtual Business Consulting

Plan 3

Or enter your payment details below

Customer Information

Billing Address

Checkout

Subtotal $550.00

Due today $550.00

Recurring amount $550.00 every 1 month

Plan 3

$550.00
Monthly
Assist in the development of a marketing communications plan
Business and marketing plan audit and counsel
Google Analytics analysis and insight
Industry trend and competitor analysis and insight reports
Compliance checks and solutions
Crisis communications planning and online reputation management
Campaign concept and product development workshop
Presentation/Pitch Deck Training
Google Meet Meetings : 1 per week (1 hour call)
Monthly analysis and recommendations report: 1 per month

Do you need help with selecting the right plan
or would you like to discuss something different?