Failing to make sure your website or mobile app is accessible to people with disabilities puts your organization at risk for legal action – you may even be facing deadlines for compliance with the Americans with Disabilities Act (ADA), Section 508, the Air Carrier Access Act, or some other regulation that refers to the Web Content Accessibility Guidelines (WCAG).
Being ADA compliant isn’t only about protecting your business from lawsuits. Many elements of SEO overlap with ADA standards which means that you gain improved optimization. It’s also rumored that Google’s search engine rewards websites that are accessible to those with disabilities and impairments.
Another important consideration that is often missed, is that you could be missing some valuable visitors to your website that you could convert. Americans with disabilities tend to be highly appreciative of and loyal to businesses that display consideration for them and making their lives easier. A recent study showed that more than 60% of people with disabilities in the U.S. own a computer and 58% own a smartphone.
Optimizing your website so that it is compliant and accessible is not such a daunting task and we are here to help you. We add a simple script to your website and then handle the rest from our side. You can be up and running within 48 hours.
Hiring a company to manually remediate your website’s accessibility means paying tens of thousands of dollars for a product that costs as much as a car, takes weeks to turnaround, and that completely breaks in just a few months. The reason is that websites are dynamic in nature and update all the time. Every time you update your site after the initial remediation project, you introduce an “accessibility hole.” The more updates, the more holes, and in just 2-3 updates, your website becomes entirely non-compliant again.