Virtual meetings have become the new normal in today’s world.
Call it post-recession anxiety or the result of a highly contentious landscape, but there isn’t a major brand that doesn’t undergo major testing, research, and analysis of its brands and products. It’s quite understandable when you not only consider the heavy competition but how fast brands and products are able to move in today’s highly connected world. […]
Out of all the airlines I have ever flown with, JetBlue ranks as one of my favorites.
With the rapidly changing digital marketing landscape, everyone is doing their best to keep up with all the jargon and terminology being thrown at them. New terms are introduced almost as fast as old ones are removed.
Republished from Orlando Business Journal on April 11, 2014 by Rachel Williams with some revisions. Here are 5 tips from Wágner dos Santos, senior director of marketing and strategic planning at Orlando-based BIGEYE, on promoting your firm via seasonal social media marketing:
“Help me increase my Twitter engagement” is a cry for help that can excite many amateur social media consultants. In the wrong hands, this intention can lead to sketchy and expensive solutions, including creating bogus accounts and paying a ton of money to artificially and inconsistently boost your presence.
The original blog post was published on December 29, 2012
Since the start of modern advertising in the late 1800’s, the method of persuasion has been at the core of all commercially communicated messages.
If there’s anywhere in the enterprise that shows up that traditional marketing is a thing of the past, it’s in the role of the CMO. It used to be that marketing focused on generating leads with traditional tactics such as advertising and direct mail. Today, savvy marketers know that a lead—even a qualified one—may not […]
Although digital marketing tools and technology like automation, AI, video, voice search, and the rise of the chatbots will continue to make an impact on marketing campaigns across industries, 2019 will also see a push for more personalization and customer centered approaches, with a focus on quality content over more ads.
Most of us have probably spent at least some time browsing recipes, interior design tips or travel information on Pinterest. Visitors to the site love it because it’s visual, engaging and creates opportunities for personalization. But who knew that it is such a great marketing vehicle—especially for the holidays?
44% of email recipients made at least one purchase last year based on a promotional email.” – ConvinceAndConvert.com
Marketing managers are by no stretch of the imagination interior decorators, but it bears mention that first impressions count with your customers and prospective customers. Do your decorating scheme and floor plan reflect your brand? How can you reinforce your brand through the choices you make? From the executive offices to conference rooms to your […]
The Internet is rampant with new scam trends. For the online-savvy business, this opens cans on all manner of troubles. Troubles which can be avoided with good Online Reputation Management strategies.
If you have a brand, chances are you are part of the tidal wave of noise an average American tries to fight constantly. Research puts a number on this- a whopping 10,000 brand messages a day.
As the marketing landscape has evolved over the years, so have the expectations for more quantifiable success metrics.
According to a recent survey, many Americans are making travel plans, but they are doing so in more modest ways. More than half of the survey respondents (55%) mentioned they would take very short vacations (24-72 hours) and only 21 % said they were planning a four to six-day trip.
George Bailey was not the only banker who cared deeply about his community. Over time, America traded It’s a Wonderful Life for “too big to fail.”
What brings customers into your restaurant? It could be the sign you have over the door, the attractive décor inside, the menu listed on your website, online reviews and recommendations, or even the delicious aroma wafting from your restaurant and down the street. And all of those things are part of restaurant branding… Well, except […]
Search engines can hear you now. Driven by the rapidly-increasing popularity of digital assistants such as Siri, Cortana, Alexa, and Google Assistant, people are increasingly using their voices to conduct web searches through their mobile devices and smart speakers. Alpine.AI estimates there are over one billion voice searches per month. and ComScore predicts 50% of all […]