October 10, 2019
As with most industries, digital's impact on shopping has made a huge impact. Knowing how to leverage this can help CPG brands better connect with their consumers and improving the ROI of their marketing spend.
Social intelligence can be a vital part of the research mix for uncovering consumer insights within the CPG industry. It allows brands to stay ahead of the latest trends. Companies need to know their perceived strengths and weaknesses today and where to focus their attention tomorrow.
Nearly half of US consumers are purchasing groceries online, marking an enormous increase from just a few years ago, according to research by the Food Marketing Institute. The same study projects that online grocery sales will make up 20% of all grocery sales, becoming a $100b market by 2022.