Your trusted CPG digital marketing partner that has a broad range of experience in CPG marketing.
CPG, or consumer packaged goods, are items that are used and purchased by consumers on a daily basis.
They require consistent replacement and replenishment.
Some of these products include:
Cosmetics and beauty products
Alcohol and non-alcoholic drinks
Reaching the customer is no longer as linear as it used to be. There are a lot more variables which is what makes CPG marketing services so complex. We invest in real-time analytics and feedback. We use this insight to expand our marketing and product development efforts. Our goal is to better understand what draws a CPG brand’s core consumers to purchase their products.
We have noticed success in CPG campaigns where consumers are tapped into the marketing process earlier. We recommend our clients invest in their customer communities and involve their customers in their product development market research. Some brands even have customers co-create new products by holding competitions. This allows brands to learn more about what customers want.
A great way to engage with customers is through brand experiences where customers can physically interact with brands. Brand experiences like lab stores often become a type of consumer research facility where companies can learn more about consumer behaviors. Consumers, like influencers, also get the benefit of testing out new products and publicizing them with their followers so it’s a win-win situation.
We also focus on creating more comprehensive content experiences for our brands. We recommend our clients innovate with apps and even plan ahead for virtual reality experiences to go alongside their CPG products. We use data to fuel these content experiences that can be tailored to each consumer. Customers are drawn to pertinent content in different formats across various points in their consumer journey.
We have over 20 years of experience working with CPG brands, manufacturers, and distributors. Our ongoing study of human behavior, trends, and social anthropology mean that we can pinpoint the precise audience interested in what one or more of our CPG brands have to offer.