CPG marketers have to be careful about how they position their products. They have to use data to understand the consumers’ evolving wants and needs. In today’s age, consumers are more health-conscious than before, they value sustainable products, and they expect convenience with every transaction. Having data like this helps marketers create custom offers that peak genuine consumer interest.
At The Wagner Agency, we utilize the following CPG marketing strategies:
Rather than focusing on demographics, we group consumers together by their online behavior
Work closely with data to keep track of changing consumer preferences
Increased focus on rich media that gets users to engage and interact like video advertising and other sponsored content
Targeted programmatic advertising so we can reach the precise consumer group we are focusing on
Exploring omnichannel marketing opportunities to create more seamless experiences for consumers between platforms