The story.

Perched on Bermuda’s stunning south shore with miles of pink sand beaches alongside a private beach club, sits the luxurious Fairmont Southampton, Bermuda beach.

Conveniently located in the mid-Atlantic, less than a two-hour flight from most east coast gateways; the hotel was opening up a new sports bar and restaurant and was seeking a new brand, menus, coasters, and other branded items for their patrons.

Brand Identity + Logo Design

A new, fresh, and clean brand identity was created for Boundary; one of the many restaurants and lounges branded by The Wagner Agency for Fairmont Southampton. Boundary is the only sports bar in Bermuda’s West End. Bold & artisanal, our chefs craft smoked-to-perfection barbecue and other pub favorites.


Coasters With Personality

A mixed batch of beverage coasters was created to add personality and be consistent with the brand, each one with a clever phrase or statement. These coasters won multiple American Advertising Awards including a special award for Copywriter of The Year.

Bar + Restaurant Menu

Menus styled consistently with the Boundary brand.