close
Hotel and Resort Marketing

We're an Independent Global Resort & Hotel Marketing Agency.

Grow your business through our hotel digital marketing & SEO Services.

Hotel by water

Why Does Resort and Hotel Marketing Matter?

If you are an experienced hotelier, you know the current climate is more competitive than ever. With home-sharing, BnB’s, and a change in travel habits, attracting potential clients is becoming a trickier game. Functional hotel marketing means both potential customers and past clients will be impacted by your brand no matter how they choose to research and reflect on their trip. To accomplish this, any hospitality business that wants to set itself apart needs not only cohesive and clever branding but clear marketing strategies. How can a hotel strategize to better reach its target audience? What can you implement to yield the biggest return on your business?

Increasing the humanization of the guest experience.

With so many options from which to choose and competition moving physically closer to one another year after year, it's getting harder to stand out and compete. Above all the other important guest services that hotels and resorts should implement, it often gets forgotten that the personal human attention that properties provide to their guests makes a huge impact. Making sure that there is enough staff available to make each guest feel important, remembered, and cared for. In a recent Deloitte survey of 6,600 hotel guests across 25 brands, 75% of respondents indicated that they return to hotels that provide a great guest experience.

Mistakes can always happen but it is the manner with which you personally manage the event with the affected guests that can reverse what could have resulted in an eruption of negative reviews on TripAdvisor, Hotels.com, Yelp, Booking.com, etc. Of course, it doesn't solely apply to negative situations. Making sure that the entire staff greets guests with smiles, the names of regular guests are remembered, and happily walking guests over when lost even if it's not that particular staff member's job.

There is no doubt that the growing number of millennial guests are expecting more technological conveniences, the one-to-one human interaction will always make their stay even more memorable.
Business woman admiring her hotel room

Our Capabilities And Resources For Hotel Marketing

We pride ourselves in our diverse range of capabilities to get the job done right.

By working with you, we can help you pick the best-fit service for your resort and hotel marketing challenge.

LEARN MORE

Enjoy some of our related articles and blog posts.

February 02, 2020

Hotel Video Marketing: What You Need to Know

Promoting a hotel and generating more bookings can be difficult in today’s crowded hospitality space. A great way to make your property stand out is through using videos.

February 02, 2020

The Complete Guide to Social Media Marketing for Hotels

Social media is one of the first places people go to when researching their next trip. Consumers use it to find travel inspiration, attractions, restaurants, resorts, and even hotels.

January 01, 2020

How Hotels Can Prepare for Voice Search Revolution?

Increasingly, people are finding that they can use voice search to multitask. It’s faster and easier than text-based search. And, voice search quality is improving. In 2013, the apps would deliver a...

Would you like to learn more about our experience in the hotels and resorts industry?

The Wagner Agency
37 North Orange Avenue, Suite 222
Orlando, Florida 32801
407 541 0523 / #TheWagnerAgency
Copyright © 2021 Wagner Marketing, LLC.
All Rights Reserved.  Sitemap

Work by Industries

Work by Clients

  • Barnie's Coffee & Tea Co.
  • Bella Collina
  • Borba
  • Bordeau Plumbing
  • Carla's Pasta
  • Cliff House Maine
  • Cobá
  • Dell
  • Fascinate
  • Fairmont Hotels and Resorts
  • Google
  • Hotel Duval
  • Joon
  • Masque
  • McDonald's
  • Proctor & Gamble
  • Seacoast Bank
  • SeaWorld Parks and Entertainment
  • Sony Pictures Television
  • Sprint
  • State Farm
  • The Coca-Cola Company

Approaches and Methodologies

  • Lab360°™
  • Neuromarketing
  • The Consumer Experience Model™
  • The Wagner Conversion Matrix™
  • Social Activation Marketing™

Insight

Capabilities and Services

  • Account Planning and Strategy
  • Advertising
  • B2B Marketing
  • B2C Marketing
  • Branding & Identity
  • Business Consulting
  • Content Marketing
  • Conversion Rate Optimization
  • Corporate Social Responsibility (CSR)
  • Crisis Management
  • Design
  • Direct Marketing
  • Ecommerce Marketing and Consulting
  • Experiential & Engagement Marketing
  • Hubspot Website Development
  • Inbound Marketing - HubSpot
  • Media Planning and Buying
  • Multicultural Marketing
  • Online Reputation Management
  • Package Design
  • Product Innovation
  • Promotions
  • Public Relations
  • Market Research & Analysis
  • Search Marketing (SEO & PPC)
  • Social Media & Influencer Marketing
  • Subscription Plans
  • Trends and Insight
  • Video and Audio Production - wgnr.
  • Web Development and Innovations

The Agency

Connect With Us