The story.

The Wagner Agency developed a campaign to help Seacoast Bank show its sincere support in favor of the important attention being given toward breast cancer research and the distribution of free information by the American Cancer Society through an ongoing initiative called Making Strides Against Breast Cancer. This included creating a dedicated landing page on the Seacoast Bank website to describe the initiative, Seacoast Bank's sponsorship, and details on a contest to stimulate active participation at key events throughout Florida.


The purpose of the campaign was to have people follow the itinerary of the iconic larger than life inflatable, The BIG Pink Chair, and snap their best pictures on the chair while using hashtags #BigPinkChairPic and #SeacoastCares. The top picture would become Seacoast Bank's Facebook Cover Image for the entire month of November, further extending awareness beyond October.

Each event location was geofenced through Snapchat's custom geofilter tool so that attendees could use the filter of their preference when snapping their shot. Additionally, we provided instructions on how the snaps could be saved to their phone and repurposed on Instagram using the same hashtags.

Facebook Live video streaming was also coordinated by The Wagner Agency's social media video crew.