Media experienced.Media natural

The media landscape has evolved such that in order to truly reach and drive the audience to the desired action, ads must provide valuable education as opposed to interruption.

Consumer engagement is all about being in the right place at the right time. Media audiences are more connected now than at any point in history. Reaching them with the right message is based on informed research. We use the latest consumer segmentation tools along with marketplace knowledge to ensure the message matches the environment for optimal effectiveness. The consumer profiles and buyer personas we create, dive into the everyday media consumption habits of consumers. In addition to analyzing the platform, we also glean insight from how the consumer is using it. It’s not enough to just say you “reached” a consumer or “achieved” a certain number of impressions if those interactions don’t represent a conversion. We use that consumer profile to drive every media decisions, from selecting the right media platforms to the time of day advertising messages are served.

The Wagner Agency employs a host of media research methods and tools in order to complete a near-perfect profile of intended audiences and consumers.


STAR Report

The STAR program is used by the global hotel industry as a vital revenue management tool. The report benchmarks a hotel's performance against its competitive aggregate and local market and delivers monthly, weekly, and daily data.


DMAI Research Tools

Destination Marketing Association International (DMAI) is the world’s largest and most reliable resource for official Destination Marketing Organizations (DMOs).



Market research data and insight on network and cable television viewers.


Nielsen Audio (formerly Arbitron)

A collection of radio listener research data which surveys the retail, media and product patterns of consumers.


Nielsen Local

Local market research, shopping patterns, media behaviors, lifestyle and demographic information of American Consumers.


Kantar Media

Competitive intelligence, consumer behavior, audience research, digital insights and social media influence for strategic expertise.



The industry-leading lifestyle segmentation system that yields rich and comprehensive consumer insights to help reveal consumer preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand, and reach their consumers and prospects.



The leading market research data company, known for one of the biggest annual consumer surveys. Most of MRI’s data comes from their yearly “Survey of the American Consumer.” MRI gathers data for this survey through in-person interviews of 26,000 consumers about their lifestyle, attitude and use of over 6,000 products in 550 categories.