The story

Sprint and Research in Motion (RIM) charged us to promote the launch of, what was then, the new BlackBerry Curve. The primary goal was to introduce the product to a broader range of consumers and drive interest to Sprint. We deployed a team of brand ambassadors in major markets throughout the U.S. with portable and wearable media technology that served as mobile digital kiosks.

Over one million impressions were delivered in over 9 cities in 6 weeks. All Manhattan stores within a 5-mile radius sold out of the product within the first 2 weeks of the program.