Sprint and Research in Motion (RIM) charged us to promote the launch of, what was then, the new BlackBerry Curve. The primary goal was to introduce the product to a broader range of consumers and drive interest to Sprint. We deployed a team of brand ambassadors in major markets throughout the U.S. with portable and wearable media technology that served as mobile digital kiosks.
Over one million impressions were delivered in over 9 cities in 6 weeks. All Manhattan stores within a 5-mile radius sold out of the product within the first 2 weeks of the program.