"It takes 20 years to build a reputation
and five minutes to ruin it.
If you think about that, you'll do things differently."
-Warren Buffett

Public Relations

Public Relations

The science of shaping public opinion and influencing behavior.

We embrace the philosophy that public relations properly practiced, help organizations communicate truthfully and effectively to their customers, employees, donors, regulators, or others essential for organizational success. Through careful research, we select the best channels to reach those target audiences including traditional news media, digital media – both social and online – public events, and others.

How we do what we do.

We help client organizations evolve beyond perfunctory key messages and phrases to develop and share stories that resonate and build informed opinions with target audiences. Ultimately, our team guides our clients in the development of relationships they can leverage to influence decision making and support sales efforts.

Our public relations capabilities include the following:

Communications Strategy

Brand Messaging/Corporate Narrative Development

Traditional Media Relations

Social Media Community Management

Internal Communications

Crisis Communications

Executive Writing/Longform Content Generation

Op-Ed Writing/Placement

Spokesperson/Media Training

Trade Show Communications Support

Event Communications Support


Knowing which audiences to target in order to effect the desired change often takes research.

Knowing how to measure a mindset takes expertise and experience.

Knowing how to synthesize it all to help clients win takes The Wagner Agency.

How we do what we do.

Related Work Examples

A sampling of how we've integrated public relations into our past work.

Making Strides Against Breast Cancer Campaign

Making Strides Against Breast Cancer Campaign

Client: Seacoast Bank

We combined offline and online marketing tactics including Snapchat custom geofilters to promote Seacoast Bank's sponsorship of Making Strides Against Breast Cancer.

Barnie's Coffee Day Mock Protest

Client: Barnie's Coffee & Tea Co.

On National Coffee Day (September 29th), we rallied the entire city of Orlando with a teaser campaign that led to a mock protest in front of City Hall. More than 10,000 cups of coffee were sampled and over 325,000 in earned media impressions.

Barnie's Coffee Day Mock Protest

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Interested in learning how our capabilities
may fit your needs?