THE RORSCHACH TEST CAMPAIGN

The Story.

For over 30 years, Bordeau Plumbing has been serving Central Florida customers while enhancing its brand recognition. The company has enjoyed great customer reviews and satisfaction. After years of being asked for repiping estimates, they decided to expand their business into this new vertical with a new brand.

The Campaign Concept

Homes with 20-year-old pipes or older are prime for this new business vertical but the homeowners don't always know how to identify the problem and what solution they need. The Wagner Agency created a campaign that uses some humor in order to connect with the homeowners who discover wet spots on walls, floors, and ceiling but don't know what to do next.

Print Advertising

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