Some of the methodologies we use.
Each one of our solutions is based on methodologies aimed at pinpointing the connection between brands and their consumers.
We believe in media neutrality
Being media neutral means that an idea is independent of the media in which it gets placed. When we are met with your challenges to solve, all of our agency resources are considered without bias. We will evaluate everything from engagement marketing to digital media and terrestrial media to over-the-top (OTT) and streaming audio advertising
The Consumer Experience Model™
The emotional experience between a consumer and a brand makes a huge positive and memorable impact. Consumers seek to identify themselves with brands and their ability to do so is a significant part of the overall consumer experience.
Social Activation Marketing™
In our work, we seek to change people’s behavior for the benefit of the consumer, or of society as a whole, as opposed to the marketer. Through brand activation, our clients are able to build longer-term emotional connections between them and their customers.
The Wagner Conversion Matrix™
Our process is composed of two important phases that run systematically in order to continually improve the performance of lead conversions.
Our specialized neuromarketing program provides our clients with deep insights into the “why” of consumer decision-making.
Lab360° is our proprietary workshop that uncovers your business problems and opportunities, dissects and analyzes the brand, reviews current and upcoming products, and studies your audience and market immersion.