Power Tips to Grow the Brand Equity of Your Business

Brand owners who don’t pay attention to growing their brand equity will struggle to get their brands the kind of attention it deserves, eventually losing out to their bigger competitors, thereby increasing their risk of going defunct.

Form vs. Function: Does Your Work Environment Reflect Your Brand?

Marketing managers are by no stretch of the imagination interior decorators, but it bears mention that first impressions count with your customers and prospective customers. Do your decorating scheme and floor plan reflect your brand? How can you reinforce your brand through the choices you make? From the executive offices to conference rooms to your personal space, design matters and is a reflection of your company.