In this episode, Jeff Tippett joins Wágner dos Santos to discuss what’s trending in business and marketing and how persuasive communications should not be mistaken with manipulation.
Jeff is an active blogger and author. His first book, Pixels Are the New Ink: 3 Steps To Digital Domination in Your Industry, teaches thought leaders how to make money by sharing information online that’s already in their heads. Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need, is his most recent book. If you go to page 20 in his latest book, you will find a contribution from Wágner dos Santos.