Restaurant Concept Branding and Identity

Fairmont Hotels & Resorts

Here's the story.

Perched on Bermuda’s stunning south shore with miles of pink sand beaches alongside a private beach club, sits the luxurious Fairmont Southampton, Bermuda beach.
 
Conveniently located in the mid-Atlantic, less than a two-hour flight from most east coast gateways; the hotel was opening up a new sports bar and restaurant and was seeking a new brand, menus, coasters, and other branded items for their patrons.

Are you interested in learning more about our capabilities?

Reach out to us by selecting the button below. Let's talk.

Are you interested in learning more about our capabilities?

Reach out to us by selecting the button below. Let's talk.

Brand Identity + Logo Design

A new, fresh, and clean brand identity was created for Boundary; one of the many restaurants and lounges branded by The Wagner Agency for Fairmont Southampton. Boundary is the only sports bar in Bermuda’s West End. Bold & artisanal, our chefs craft smoked-to-perfection barbecue and other pub favorites.
 

Coasters With Personality

A mixed batch of beverage coasters was created to add personality and be consistent with the brand, each one with a clever phrase or statement. These coasters won multiple American Advertising Awards including a special award for Copywriter of The Year.