This was our approach.
The Wagner Agency began by creating a dedicated landing page on the Seacoast Bank website to describe the initiative, the meaning behind Seacoast Bank’s sponsorship, and details on the campaign we had created.
The purpose of the UGC (user-generated content) and social media engagement campaign was to have people follow the itinerary of the iconic larger-than-life inflatable, The BIG Pink Chair, and snap their best pictures on the chair while using hashtags such as #BigPinkChairPic and #SeacoastCares. The top picture would become Seacoast Bank’s Facebook Cover Image for the entire month of November, further extending awareness beyond October.
Each event location was geofenced through Snapchat’s custom geofilter tool so that attendees could use the filter of their preference when snapping their shot. Additionally, we provided instructions on how the snaps could be saved to their phone and repurposed on Instagram using the same hashtags.
Live video streaming of the event was also coordinated by wgnr. crew and social media marketing team.