Online Software Product Launch Campaign.

Client: Google

Here's the story.

After the success of our Google Transit launch in New York City, Google returned for an out-of-home and experiential marketing concept to assist in their global launch of Google Earth 3D. Google sought a way to inform users of the new product and gain some positive publicity around the new online product.

How do you bring a web-based experience to the streets?

For a day, Google took over six independent markets with a fleet of fabricated trucks that displayed how the real world looked on Google 3D by traveling with an oversized browser with a cut-out allowing you to see right through it.

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